Since Its Beginning In 1854, The Unprecedented Success Of The Timex Brand Can Best Be Attributed To Its Driving Passion For Undaunted Innovation. By Applying Cutting-Edge Production Methods To A Static Industry, Timex Revolutionized Watch Making And Created A Cherished Consumer Brand With Products In Outdoor, Sports And Style Categories. Through Creative Marketing That Extolled The Value And Reliability Of The Product And Brand In A Compelling, Engaging And Spirited Fashion, Timex Became A Household Name Synonymous With Design, Durability, And Performance